Tuesday, April 11, 2006

The Future of Blogging and Other Media

Mary Katharine Hamm posts a press release announcing that Salem Communications is purchasing TownHall.com. Ms. Hamm comments that the opportunities for synergy in this relationship are significant:

Salem and Townhall put together can serve conservatives in a traditional talk radio format and online, seamlessly leading radio listeners from listening to the radio to acting on the web, from hearing the news to blogging, podcasting, and influencing the news of the nation.

That is a combination that bears watching. It may be a model that is pursued in multiple markets. Though Ms. Hamm contemplates it as a conservative entity, the ideas here could also work in a format offering multiple ideological perspectives, as well.

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